ReputatieLoods was founded by Lucas Michels MCC (1958), a passionate interim communication and reputation professional. He has over 30 years of experience in journalism, corporate communication and reputation management. Lucas is both holistic and pragmatic. He is a complexity killer, offering organisations insights, overview and structure while helping to manage their reputations.

He worked for -and at- well known, international organisations in healthcare, energy, oil & chemicals, finance, IT & telecom, consumer, public and automotive/transport. He has broad experience in corporate reputation management, including the fields of corporate positioning, issues management, crisis preparedness, M&A communication and effective key messaging. Lucas developed a special passion for internal communication during organisational change. His motto is: ‘Make it logical.’

Lucas holds an international executive Master degree in Corporate Communication (MCC) from the Rotterdam Erasmus University. He is a dedicated mind mapper. He is licensed to apply the Change Readiness Inventory®, a tool that provides organisations insight in the effectiveness of their change processes.

ReputatieLoods is perfectly at home internationally, in both white-collar and blue-collar environments. Some examples of recent activities are:

  • Preparation of and guidance in large international restructurings;
  • Issues management, crisis preparedness and crisis management for international organisations in food, healthcare, finance, oil & chemicals, telecom and transport;
  • Key messaging, media, crisis and presentation training for a variety of clients;
  • Help formulating vision, mission, core values and core competencies (corporate positioning) for organisations in finance, healthcare, oil & chemicals and business services;
  • Develop PR- and dialogue campaigns and have them executed for both businesses and government clients.

Worked for
ReputatieLoods founder Lucas Michels worked amongst others for:
Abbott, ASML, Bayer, Bristol Meyers Squibb, Capgemini, Dell, ExxonMobil, Genzyme, Hagemeyer, Hexion, ISDC, Laser Nederland, Ministry of Justice, Nokia, Public Prosecution Service, Oracle, Orangina-Schweppes Group, Origin, Philips, Primagaz, Court of Midden-Nederland, Reumafonds, Rijkswaterstaat (Ministry of Infrastructure and the Environment), RWE, Stork, Tata Consultancy Services, TPG, UCB Pharma, Valacon-Dairy, Villeroy & Boch, Vivent, Vopak and Yakult Europe.

Works with
ReputatieLoods works with clients who want to take change and reputation management seriously. To that end, we also collaborate closely with a select network of partners offering in-depth added value for specialist aspects of corporate reputation and change management. ReputatieLoods acts in that case as coordinator.